About Us - Masna | AI Car Dealership Assistant

About Masna

Discover the story behind Masna and our mission to revolutionize customer engagement for car dealerships through intelligent AI technology.

Our Story

Masna was born from a deep understanding of the real challenges faced by modern car dealerships every day. We are not just a tech company with a good idea; our expertise comes from years of hands-on experience in automotive sales, AI technology, and customer engagement, giving us a unique perspective on the pain points that hold dealerships back.

Here's how we've taken a different approach to common dealership communication challenges:

The Challenge of Missed Leads and After-Hours Inquiries

Car buyers don't shop on a 9-to-5 schedule. They browse websites late at night, on weekends, and during their lunch breaks. Traditional dealerships miss countless opportunities because there's no one available to answer questions when customers are most engaged. By the time a salesperson follows up the next day, the customer has already moved on to another dealership.

Our Solution:

Masna's AI assistant is available 24/7, instantly engaging with every visitor to your website. Whether it's 2 PM or 2 AM, our AI responds immediately, answers questions, qualifies leads, and schedules test drives—ensuring you never miss another opportunity.

The Challenge of Inefficient Lead Qualification

Sales teams waste valuable time chasing unqualified leads—tire-kickers who aren't ready to buy, people just browsing, or those outside your service area. This means less time for serious buyers who are ready to make a purchase decision today. Manual lead qualification is time-consuming, inconsistent, and often inaccurate.

Our Solution:

Our AI intelligently qualifies every lead through natural conversation. It identifies budget, timeline, vehicle preferences, and buying intent—automatically scoring and routing hot leads to your sales team while nurturing those who need more time. Your team focuses only on the most promising opportunities.

The Challenge of Inconsistent Customer Experience

Different salespeople provide different information, follow-up is inconsistent, and response times vary dramatically. Some customers get immediate attention while others wait hours or days for a callback. This inconsistency damages your brand reputation and loses sales to competitors who respond faster and more professionally.

Our Solution:

Masna delivers a consistently excellent experience to every customer, every time. Our AI provides accurate information about your inventory, financing options, and services—with the same professional, friendly tone. Every customer receives instant responses, perfect follow-up, and the attention they deserve.

Our Expertise

Our team is built on a foundation of deep technical expertise and a passion for solving real-world automotive industry problems. With over 15 years of experience in AI technology and natural language processing, we understand how to build intelligent systems that truly understand customer intent and deliver value.

Our 10+ years in the automotive industry have given us unique insights into dealership operations, sales processes, and customer behavior. Combined with over 12 years of experience in conversational AI and customer engagement platforms, we have the skills to create a product that is both powerful and incredibly intuitive for both dealerships and their customers.

15+ Years

AI Technology & Natural Language Processing

10+ Years

Automotive Industry Experience

12+ Years

Conversational AI & Customer Engagement

Our Mission

Our mission is to empower car dealerships to maximize every customer opportunity through intelligent AI technology. We believe that dealership sales teams should focus on what they do best—building relationships and closing deals—not spending hours on repetitive tasks and unqualified leads. Our motto is simple: intelligent automation, human-centered results.

We have applied this principle to every aspect of Masna, from its conversational AI that understands customer intent to our intuitive dashboard that provides actionable insights. We automate the routine so your team can focus on the meaningful.

Our Core Values

  • Customer-First AI: Technology that enhances the customer experience, not replaces human connection
  • Automotive Focus: Built specifically for the unique needs and challenges of car dealerships
  • Transparent Results: Clear analytics and insights that demonstrate real ROI and business impact
  • Continuous Innovation: Always learning, improving, and adapting to serve you better

Our Commitment

We are committed to building a product that is not only powerful and reliable but also intuitive and easy to use for both your team and your customers. We understand that every dealership is unique, and we've designed Masna to adapt to your specific needs—your inventory, your processes, your brand voice.

We believe in true partnership with our dealership customers. That means:

Dedicated Support

Real humans ready to help you succeed, whenever you need us

Proven Results

We measure our success by your success—more leads, higher conversion

Fast Implementation

Up and running in minutes, not weeks—start seeing results today

Your Voice Matters

We actively listen and evolve based on your feedback and needs

We are always listening and welcome your feedback as we continue to evolve our product to better serve you. Your success is our success, and we're here to support you every step of the way—from initial setup to ongoing optimization and growth.

Our Impact

85%
Average Lead Conversion Rate
24/7
Customer Engagement
<2min
Average Response Time

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